HAMPTON ROADS, Va. – The 11th annual Farm Fresh “Round Up” to support cancer research and treatment at CHKD has been going so well the chain has decided to extend it almost a week, to Saturday, April 2th.
Farm Fresh decided to extend the Round Up due to the overwhelmingly positive response from customers.
The chain-wide, in-store fundraiser was initially scheduled to take place March 9 through March 27. During the Round Up, Farm Fresh customers contribute to CHKD by rounding-up their grocery bill to the next dollar – or contributing even more. Over the last 10 years, customers’ change has added up to substantial donations for CHKD’s cancer program.